Big companies grew their brands when it was easy and cheap to do it the old-fashion way (TV/Newspaper advertisement). Things that have to work rarely do anymore. You and your team must have the guts to implement one (or more) of the hundred ideas you already have, not to buy another creativity/brainstorming/teambuilding book! If you fail at least you will have learned another way that doesn’t work. Probably you have heard about the five* Ps: Product, Pricing, Promotion, Positioning, Publicity, Packaging, Permission… now you should know about the Purple Cow strategy. [Read More]

The three core aspects of computer technology are: hardware, software and we should not forget the most important one Peopleware. Peopleware refers to anything that has to do with the role of people including such issues as developer productivity, teamwork, group dynamics, the psychology of programming, project management, organizational factors, human interface design, and human-machine interaction. In this session, we will reinforce how important is to focus on the people and their needs, helping them to grow personally and as a team creating a suitable environment. [Read More]

This session emphasize the importance of BDD (Behavior Driven Development) as a project manager. It highlights the necessity of testing and involving the client in the development process. It explains the difference between specifications and features and the significance of focusing on business interests rather than just technical aspects. It also presents the importance of communication within the development team and offer insights into the testing process, recommending testing before development in an incremental manner. [Read More]