Purple COW: transform your business by being remarkable (personal notes) — Seth Godin

The old ways of marketing are dead and being safe is now too risky.

Big companies grew their brands when it was easy and cheap to do it the old-fashion way (TV/Newspaper advertisement). Things that have to work rarely do anymore. You and your team must have the guts to implement one (or more) of the hundred ideas you already have, not to buy another creativity/brainstorming/teambuilding book! If you fail at least you will have learned another way that doesn’t work. Probably you have heard about the five* Ps: Product, Pricing, Promotion, Positioning, Publicity, Packaging, Permission… now you should know about the Purple Cow strategy. [Read More]