Holacrazy (personal notes) — Brian J. Robertson

The New Management System for a Rapidly Changing World.

Book Cover

Nowadays organizations face complexity and overload, with more challenges and information than they can effectively process and manage. Besides, entrepreneurs tend to get stuck working in their businesses rather than working on their business.

Holacrazy encourages peer-to-peer relationships, instead of codependent parent-child dynamics. This distribution of authority avoids a system limited by its leaders’ capacities. In fact, it scales far beyond them.

Although human culture is free to emerge naturally, Holacrazy is focused on the organization and its purpose, not on the people and their desires and needs.

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Purple COW: transform your business by being remarkable (personal notes) — Seth Godin

The old ways of marketing are dead and being safe is now too risky.

Book Cover

Big companies grew their brands when it was easy and cheap to do it the old-fashion way (TV/Newspaper advertisement). Things that have to work rarely do anymore. You and your team must have the guts to implement one (or more) of the hundred ideas you already have, not to buy another creativity/brainstorming/teambuilding book! If you fail at least you will have learned another way that doesn’t work.

Probably you have heard about the five* Ps: Product, Pricing, Promotion, Positioning, Publicity, Packaging, Permission… now you should know about the Purple Cow strategy.

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